Cookies

A cookie is a small file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same device, the cookie and the information in it are either sent back to the originating website (first-party cookie) or to another website to which it belongs (third-party cookie). By doing so, the website can detect that it has already been opened using this browser, and in some cases it will then adjust the content it shows.

Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.

Cookies that are essential, also known as "strictly necessary" cookies, enable features without which you would not be able to use the website as intended. These cookies are used exclusively by BMW and are therefore known as first-party cookies. They are only saved on your computer while you are actually browsing the website. An example of why strictly necessary cookies are used is so that when you open the car configurator, you receive a version of it which matches the bandwidth that your current Internet connection can handle. Another example of what these cookies do is to ensure http switches to https when you change pages, so that the higher security requirements for data transmission are maintained, where necessary. Furthermore, a cookie of this kind is also used to store your decision about the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies. 

Cookies which, in strictly legal terms, are not absolutely essential in order to use this website, do nevertheless fulfil important functions. Without these cookies, features that enable our website to be used easily, such as auto-completed forms, will no longer be available. Settings you have chosen, such as language choices, will no longer be saved, so you will be asked about them every time you change pages. Furthermore, we will no longer have a way of presenting you with offers that are personally tailored to you.

BMW also integrates third-party content on this website. Examples of such content include embedded YouTube videos. These third-party providers can in theory place cookies while you visit the BMW website, and in doing so can obtain information about the fact that you have visited a BMW website. Please visit the websites belonging to those third-party providers if you need more information about how they use cookies. If you decide not to agree to the use of cookies that require consent or if you revoke your consent, you will only have access to those functions of our website that can be used without these cookies. In this case, you will not have access to parts of our website that would potentially allow you to incorporate content from third parties and thereby place third-party cookies. A notice is displayed to inform you of this. If you still want to use the content of the website, you must explicitly agree to the use of cookies that require consent. To do this, agree to the consent notice when it is displayed on our website.

You can also block and delete cookies by changing your browser settings. Most browsers allow you to accept or reject all cookies or only accept certain types of cookies. See your browser's help function for instructions on how to manage and delete cookies.

Cookies, which are used on our websites by 3rd-party suppliers, can be viewed using the following links, as can information on the privacy policy conditions as well as the option to deactivate 3rd-party services:

IgnitionOne: https://www.global.bmw-motorrad.com/en/global_cookies_ignitionone.html

Adform: https://www.global.bmw-motorrad.com/en/global_cookies_adform.html

Strictly necessary cookies

Strictly necessary cookies are required so that you can move around a website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

Performance cookies

Performance cookies gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from a particular page. These cookies do not save information that would allow the user to be identified. The collected information is aggregated and made anonymous. These cookies are used exclusively to improve the performance of the website and with it the user experience.

Functional cookies

Functional cookies enable a website to save information that has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you localised information about prices if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Marketing cookies

are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They register whether someone has visited a website or not. This information can be shared with third parties, e.g. advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.

Cookies on this website that do not require your consent

Cookies that are essential, also known as "strictly necessary" cookies, enable features without which
you would not be able to use the website
as intended. These cookies are used exclusively by BMW and are therefore known as
first-party cookies. They are only saved on your computer while you are actually browsing the
website. Strictly necessary cookies ensure, for example when accessing the vehicle configurator,
that you will be shown a version whose bandwidth-related data volume complies with the
internet connection you are using. In addition, such cookies ensure, for example
when changing pages, the functionality of switching from http to https, and thus
the compliance with increased security requirements for data transmission. Last but not least,
a cookie of this kind is also used to store your decision about the use of cookies on our
website. Your consent is not required for the use of strictly necessary cookies.
Strictly necessary cookies cannot be disabled through any of this website's functions. You
can generally disable cookies in your browser at any time.

Cookies on this website that require consent

Cookies which, in strictly legal terms, are not absolutely essential in order to use this website,
do nevertheless fulfil important functions. Without these cookies, functions that enable you to comfortably surf
our website, such as pre-filled forms, are no longer available.
Settings you have made, such as selecting a language, cannot be saved
and must therefore be requested again for each page. Furthermore,
we will no longer have a way of presenting you with offers that are personally tailored to you. These cookies are used
BMW and are therefore called first-party cookies, but they can also be used by
third parties.

Managing and deleting cookies

If you would like to block or delete cookies, you can make these changes in your browser settings. Most browsers allow you to accept or reject all cookies or only accept certain types of cookies. You can also adjust your settings so that you are notified each time a website would like to save a cookie. Procedures for managing and deleting cookies differ according to the browser you are using. To learn how to adjust settings in your specific browser, use your browser's help function or go to http://www.aboutcookies.org. This site gives you step-by-step instructions on how to manage and delete cookies in most browsers.